Sam the Cooking Guy Logo

Brand, Graphic Design

In 2018, Brian got a call from an old friend, Sam Zien. They worked together on “Sam the Cooking Guy” television show many years prior. Sam was in a bit of a bind and looking for an iconic logo refresh for his soon-to-be opening restaurants. The two stipulations were that he needed it by the following morning and he didn’t want another one of those face logos that you see everywhere. As it turns out, the face logo was the right way to go. By the next morning, Brian whipped up a few designs and this Sam face logo has quickly become a familiar logo in San Diego’s culinary scene.